Our Mission

LuvLax is a lacrosse lifestyle brand for women. We appeal to the stylish, strong and sophisticated female lacrosse enthusiast. We reflect the sport through our designs depicting all facets of the game, on and off the field. Our apparel features an array of lacrosse-related scenes showing offense on the attack, defense in motion and of course, sisterhood. LuvLax will be the universal badge of honor. LuvLax is the spirit of the game.

Our Inspiration

LuvLax is a labor of love. Like you, we love this game! We are players, coaches, volunteers, leaders and more. We are excited about breathing life into one of the first fashion lacrosse brands for women. LuvLax promotes the female lacrosse athlete, not only through images, but also through actions. Support us as we support you!

Our Team

Ayana Green-Oliver, Founder & CEO

Rachel E. Moore, Co-Founder & COO

Vinnie Ricasio, Creative Director

Ayana Green-Oliver, Founder & CEO

In her own words, "I admit it, I am addicted. I simply love the sport." Ayana has been a lacrosse buff since her high school days at the George School in Newtown, PA. She played lacrosse for three years and during her senior year she was a key defense wing on her Friends' League Championship squad. Ayana went on to attend the University of Pennsylvania majoring in both Economics and Communications. She participated on the JV team for two years. Upon graduation, she was compelled to feed her lacrosse habit and decided to get involved again. She soon founded Gotham Women’s Lacrosse, a post-collegiate team based in New York City.

Gotham has had tremendous success – several tournament titles, features in US Lacrosse Magazine, strong member participation and more. Ayana was even invited to participate as a guest columnist for AllLacrosseAmerica.com chronicling her experience building Gotham. The most fulfilling accomplishment is that close to six years later, and now under new leadereship, Gotham continues to be a place for women to bond on and off the field. Gotham has also been a way for Ayana to get more involved with the game on a national level. For four years she served as President of US Lacrosse Women’s Division Post-Collegiate Council, where she was charged with the task of promoting and strengthening women’s post-collegiate lacrosse across the country. She was also on the US Lacrosse Board of Governors for four years where she represented the interests of the post-collegiate community. Ayana is currently pursuing an MBA at the Kellogg School of Management.

Ayana is passionate about promoting the diversity of the game not only across gender lines, but cultural lines. Ayana is the former Communications Co-Chair of the B.R.I.D.G.E. committee. She is also the former Women’s Coach of the Brooklyn Admirals, a B.R.I.D.G.E. team based in New York. In an effort to combine the two, she founded and chaired the US Lacrosse B.R.I.D.G.E. Girls' Play Day. This event brings together 100 girls, clinicians, program administrators and parents to share in a full day featuring an exhibition, clinic, and round robin play.

Ayana is committed to giving back to the sport that and continues to give her so much. Plus she just loves it.

Rachel E. Moore, Co-Founder & COO

Rachel has lived in New York City for seven years, and currently works in Business Development. Rachel grew up in the Eastern Shore of Maryland, and moved to Newtown, Pennsylvania to attend high school at George School. Rachel played varsity lacrosse for three years and was the captain her senior year, leading the team to a League championship. Rachel later graduated from the University of Wisconsin at Madison with a BA in English and History. There too she contributed to strengthening the presence of lacrosse. Rachel managed the Wisconsin club team, and organized competitive opportunities against the nearby universities, including University of Michigan and Northwestern. The team still thrives today.

Upon graduation, Rachel moved to her hometown in Maryland where she become the Store Manager for a successful retailer called Chesapeake Trading Company. Through this experience, she learned the in’s and out’s of the retail business and was responsible for sales, merchandising, customer service, managing staff, and working with vendors. Rachel has extensive experience in retail and held two different retail jobs while in college. Rachel has always had aspirations to run her own retail business.

She later moved to New York City, and worked in a start-up company assisting the CEO and CFO on most aspects of starting a business. Through this experience she learned first-hand what it entails to create and run a business.

During this time while in New York City, she co-founded Gotham Women’s Lacrosse (Gotham) with Ayana. Gotham, only the second post-collegiate team in NYC, has been thriving since 2001.

Rachel brings a unique combination of not only having a deep knowledge of lacrosse and the community, but of understanding the retail business. She is passionate about playing lacrosse, supporting female athletes, and giving back.

Vinnie Ricasio, Creative Director

Vinnie Ricasio is the creative director behind LuvLax. A lacrosse player since childhood, he took his creative abilities with him and studied at the Pratt Institute of Art and Design in Brooklyn, New York where he finished with a Bachelor’s of Fine Arts degree in Communication Design in May of 2000. Since then, Vinnie has been an educator of art and worked at publishing, printing, marketing and advertising agencies - holding positions from intern to art director. He has also coached lacrosse at the youth and high-school levels, thus giving back to the oldest sport in North America, passing on lessons learned in order to develop young players into mature and professional adults. Vinnie is a member and goaltender of the Brooklyn Lacrosse Club – a post collegiate lacrosse team that competes in the American Lacrosse League and various tournaments, three seasons of the year.

An uncanny combination of artistic and athletic abilities, he personally feels blessed to have LuvLax as a working source to execute both what he loves as a profession and enjoys as an outlet. How many people can say they do that?!